Since 2002, Wild Bill’s has been serving up nostalgic craft soda in a way folks never forget. What began with a single wagon at local fairs and festivals in New Jersey has grown into a coast-to-coast experience—popping up at comic cons, concerts, county fairs, and some of the biggest gatherings in the country.

We’re a proud veteran-owned brand built on flavor, fun, and community. Over the years, we’ve filled millions of mugs, forged lasting partnerships with event promoters and venues, and built a reputation that stands out in the crowd.

Now, we’re inviting franchisees to carry that tradition forward. As part of the Wild Bill’s family, you’re not just pouring soda—you’re stepping into a proven system, backed by 20+ years of history, hands-on support, and a network that opens doors at events nationwide. Together, we’ll keep serving flavor, building community, and writing the next chapter of the Wild Bill’s story.

About Wild Bill’s

You’re never riding solo. From day one, our team equips you with the playbook, tools, and guidance to run your wagon with confidence. Ongoing training and real-time support keep you ahead of the curve. 

🤝 Hands-On Support & Training 

For two decades, fans have sought out the Wild Bill’s wagon at fairs, festivals, and conventions across the country. As a franchisee, you benefit from the awareness, loyalty, and nostalgia we’ve built.

🌎 National Brand Recognition

With 20+ years of proven favorites and an ever-growing lineup of new seasonal and licensed flavors, you’ll always have a menu that excites crowds and keeps them coming back for more. 

🍒 Time-Tested Flavors & Fresh Innovations 

Courtney Brown – Tampa, FL
Former Marine Corps Radio Operator (2007–2011)

Brown deployed to Afghanistan and the Philippines, earning an honorable discharge and honing skills in adaptability, teamwork, and crisis management. These traits now fuel his entrepreneurial journey.

“My military service taught me the value of mission-driven leadership—something Wild Bill’s embodies. I’m thrilled to bring this passion to my franchise and my community.” 

Steven Ortiz – Dallas–Fort Worth, TX
Former Marine Corps Fire Direction Control-man (2006–2010, Reserve 2011)  

Ortiz mastered artillery coordination and mission-critical decision-making during his 2008 deployment. His career was defined by precision and teamwork—skills he now pours into entrepreneurship.

“The Marines taught me to lead with purpose and precision. Wild Bill’s shares that values-driven mindset, and I’m eager to bring our craft soda experience to DFW.” 

Veteran Franchisee Spotlights

Be the boss of your own wagon while riding with the strength of a legendary brand that’s been serving smiles since 2002. With more than 20 years of history, Wild Bill’s has grown from a single wagon into a national name at fairs, festivals, and conventions of every size. Proudly veteran-owned, we empower entrepreneurs who want to serve more than soda—it’s a mission to create opportunities, honor service, and build community. When you join our family, you’re not just tapping into craft soda—you’re fueling ambition, celebrating heroes, and uniting people one mug at a time.

Own the Wagon. Build Your Legacy.